Home / About us
Protary was founded in 1990 and has become Israel's leading importer and distributor of food and beverage products among immigrants from the former Soviet Union.
The main logistics center is located in Yad Binyamin. Today, Protary has about 60 employees and covers an area of about 4,000 square meters of computerized warehouses, offices and refrigeration rooms.
Protary has a wide range of products reaching 1,500 points of sale throughout the country by direct marketing in the company's trucks. The driving force behind the company is based on an advanced concept of innovation, service, reliability and loyalty.
At Protary, emphasis is placed on personal and courteous attention to each customer, and on quality assurance. Protary is known for its fast and reliable distribution and for its close relationship with its customers.
Protary manufactures its products in leading factories in Israel and abroad, while conducting comprehensive research that guarantees the customer only unique and high quality products, known under the familiar brand “Posolsky Dvor”.
Founder and CEO
Shlomo, a physical education teacher by training, immigrated with his parents to Israel from Ukraine in 1973. Upon his immigration to Israel, he worked in the field of food. In 1990 he established Protary Marketing Ltd. with his wife Luba.
Shlomo's success is based on first-rate human relations, personal charm, professionalism and expertise in the food industry, and determination to succeed. Shlomo is the engine and heart that drives the company.
Founder and VP
Luba, a computer engineer by profession, immigrated with her parents to Israel from Ukraine in 1973. In 1990, she founded Protary Marketing Ltd. with her husband Shlomo.
Luba's success is based on reliability, rigor, and command and control capabilities that have maintained the company's stability and growth over the years.
VP Marketing and Purchasing
Boris began working at Protary in 1990 with the establishment of the company, and together with the founders helped build and grow it. He later became vice president of marketing and purchasing.
Boris's contribution is based on management ability, command of all areas and understanding of the market.
